Call Free Visibility Audit

YOUR NEXT CUSTOMER IS ASKING AI.

Is AI search suggesting your business?

Homeowners turn to Google, Maps, and AI tools for local help. Butler Marketing Group helps home service companies build the visibility and credibility to become part of that conversation.

Serving Dallas-Fort Worth and home service contractors nationwide.

SHOW UP IN AI SEARCH

Being found is the first step. Giving homeowners a reason to choose comes next.

See how the pieces work together

Being found is the start.
Being chosen comes next.

A useful website, a clear Google Maps presence, specific service content, and relevant advertising give homeowners a more complete picture of your business. Here’s how the pieces work together.

Get found for the jobs you want

More visibility is good.
The right calls are better.

Want more replacements, installations, or larger projects? Your marketing should reflect the work you want to book—and the areas you want to serve.

We align your website, Google Business Profile, search content, and advertising around those priorities, helping homeowners understand why your business belongs on their shortlist.

Your services. Your service area. Your next opportunity.

Find Out Where You’re Missing Opportunities

Explore AI search optimization →

Traditional search and AI search work differently. You need both.

They present results in different ways, but they reward many of the same fundamentals. That's why we build for both at once.

Traditional searchAI-powered search
What the homeowner seesA list of links, ads, and a map pack of local businesses.A written answer that may name or cite a few businesses.
What they do nextCompare several options and click through to websites.Ask follow-up questions, then act on the answer they get.
What earns visibilityRelevance, website quality, links, proximity, and reviews.Clear, consistent information, credible mentions, reviews, and content that answers real questions.

What both reward

  • Accurate business information everywhere it appears
  • Real reviews from real customers
  • Helpful pages for every service and city you cover
  • A fast, well-structured website

Built for the trades.

We focus on home service businesses, so we know how calls come in, how seasons swing, and which jobs are worth chasing.

Get Your Free Visibility Audit

HVAC

Win the emergency calls when temperatures spike, and fill the shoulder seasons with maintenance and replacement jobs.

Explore hvac marketing →

Plumbing

Be the first name homeowners see for leaks, clogs, and water heaters, when they need someone within the hour.

Explore plumbing marketing →

Roofing

Stand out after storms, when every roofer in town is competing for the same homeowners.

Explore roofing marketing →

Electrical

Earn trust for panel upgrades, EV chargers, and repairs, where homeowners want a licensed pro.

Explore electrical marketing →

Other home services

Garage doors, foundation repair, restoration, and more.

Explore all industries →

A specialist, not a generalist.

General agencies juggle restaurants, dentists, and law firms. We put all of our attention on home service contractors and the way their customers search today.

Dallas-Fort Worth roots, nationwide reach

Dallas–Fort Worth is a priority market, and we work with home service businesses nationwide.

  • Dallas
  • Fort Worth
  • Rockwall
  • Garland
  • Mesquite
  • Rowlett
  • Nationwide

Home services is our focus

Strategy shaped by how homeowners actually choose a contractor, not a plan copied from another industry.

AI search is built in

Your website, profile, and content are prepared for traditional and AI-powered search from day one.

One team, one plan

SEO, Maps, ads, and your website work together instead of being split across separate vendors.

Plain-English reporting

You see calls, leads, and visibility, explained clearly, so you always know what your budget is doing.

How it works

Two simple steps to book your free visibility audit consultation.

  1. Share your contact information

    Start with your name, email, and phone so we can connect your audit request with your consultation.

  2. Tell us about your business & book

    Add your business name, website, industry, and service area, then confirm a time for your free 30-minute consultation.

Start Your Free Visibility Audit

Get your free visibility audit.

Find out how your business shows up when homeowners search on Google, Google Maps, and AI-powered tools, and where you may be missing calls.

No cost and no obligation.

  • Built around your trade and service area
  • Covers traditional search, Maps, and AI search
  • Explained in plain English

Three simple steps

Request your audit in a couple of minutes, then pick a time to talk.

  1. Tell us how to reach youYour name, phone, and email.
  2. Share a few business detailsYour business name, website, trade, and service area.
  3. Schedule your free consultationPick a time that works for you to talk with our team.
We review how homeowners find you on:
Google SearchGoogle MapsAI-powered search
Start Your Free Visibility Audit

Prefer to talk? Call (817) 842-2464

Questions contractors ask us

Still wondering about something? Call us at (817) 842-2464.

What is AI search optimization?

AI search optimization is the work of making your business easy for AI-powered tools like ChatGPT and Google's AI Overviews to understand and reference. It covers consistent business information, clear service content, structured data, reviews, and credible mentions across the web.

What's the difference between AEO and GEO?

AEO (answer engine optimization) focuses on structuring content so search tools can pull a direct answer from it. GEO (generative engine optimization) focuses on helping AI tools that write their own responses understand and accurately describe your business. In practice, they overlap, and we handle both together.

Can you guarantee ChatGPT or Google will recommend my business?

No, and you should be cautious of anyone who does. AI tools and search engines decide their own results. We improve the factors you can influence so your business is easier to find, understand, and trust.

Do I still need traditional SEO and Google Business Profile work?

Yes. Most homeowners still find contractors through Google Search and Google Maps, and AI tools often draw on the same information. Strong traditional visibility supports your AI visibility.

Do you only work with contractors in Dallas?

No. We work with home service businesses throughout Dallas–Fort Worth and nationwide.

How soon will I see results?

Timing depends on your starting point, competition, budget, and implementation. Paid campaigns can produce data sooner; organic search work generally requires sustained effort. Rankings, AI recommendations, and inquiry volume are not guaranteed.

What does it cost?

It depends on your trade, market, and goals. After your free visibility audit, we'll recommend a plan that fits where your business is today.

Do you manage social media posting?

We run paid Facebook and Instagram advertising, including lead generation and retargeting. We don't manage organic social media posting.

More visibility.More calls.More jobs.

Find out where your business stands across Google, Google Maps, and AI-powered search, and what it will take to win more of the calls in your market.

Get Your Free Visibility Audit Call (817) 842-2464